What are the Advantages of Outdoor Marketing?
Outdoor marketing or Out Of Home Advertising is a way to interact with people when they are on the go or out of their home. Nowadays, people are investing more time out of home and so outdoor advertising company seeks the way to make the best of it by reaching the active consumers. The advantages of outdoor advertising are endless but here is a compiled list of its advantages.
- Outdoor advertising creates a huge impact on the customers
Unlike other ways of advertising, outdoor advertising doesn’t need any requirement for inviting people in. Outdoor advertising is a part of the external environment and hence cannot be turned off simply like radio or television. The audience has no control on whether they view it or not providing your campaign more impact for a longer time than the audience might expect.
- Outdoor advertising demands more attention
Outdoor is always deemed to be stand alone and hence it doesn’t have to compare itself with other advertising mediums. It is often huge in size, so it is easy to make it visible at both close and large distances. They are also creative and expressive in nature which tends to attract more attention among the consumers.
- Outdoor advertising is deemed to be very cost effective and impactful at the same time.
Researchers claim that outdoor advertising offers a high ROI or Return on Investment in all the department. The more a company invests on outdoor advertising, the larger the ROI.
- Outdoor advertising has a high reach with a mass audience
Outdoor advertising is a great means to be deemed as a marketing platform for brands or businesses that are aiming to target a broader audience. Outdoor advertising is public and is accessible to customers that are sometimes unreachable like younger audience, busy business individuals or low income customers that have no access to the conventional mediums, outdoor advertising is a way to reach with these markets as well.
- Outdoor advertising hugely impacts the path of purchase
According to the researchers, 70 percent of the purchasing activities happen outside the main shopping and retail stores. Everything is about location when it comes to outdoor advertising as it significantly impacts across all stages of Path-to-Purchase. Researchers also claim that outdoor advertising is the most favorable and preferred advertising medium which is viewed by consumers in the ‘last window of influence’ before shopping.